Big Bazaar an established retail chain store in India revealed its Maha Bachat Offer which will run for 6 days 10th August 2012 to 15th August 2012. This offer will be available on all the outlets all over India. The scheme will be running on all Big Bazaar and Food Bazaar Outlets throughout the country.
Future group has adapted slogan “Mehengai Pe Halla Bol”. This big bazaar offer has been announced to provide good savings on purchase during Independence Day. There are many deals and discounts available on most of the products in the store.
By these offers Big Bazaar gives a platform to small unknown brands to make their place in the market. There are many grocery brands which are not available in the market but Big Bazaar promote them by giving offers like Buy 1 Get 1 free offer on such brands. In this way these brands reach the homes of many consumers and get identified.
The main aim of company from this Maha Bachat Offer is to provide good brands and products at lowest prices. The company also gets a huge hike in their sales during these schemes. It is one of the most effective promotional tool which company has been using from the beginning. The company uses this strategy twice a year which are both national holidays namely Independence Day (15th August) and Republic Day (26th January).
This approach of Maha Bachat Offer provides the consumers to make huge savings on their bill. Some of the consumers even delay their purchase of the month to make purchase during this promotional period. The consumers get a nice variety of kitchenware, bath ware, apparels, footwear, electronics, home décor, furniture, groceries, toiletries, stationery and toys etc.
Some of customers say that it gives a little bit of relaxation from price hike which is a daily matter now days. On the other hand there is a vision that people often buy more products which they may not buy from open market. It is just because of the display and offers which attract them and make them spend over their budget.
So this Mahbachat offer is great if one can control its feelings and buy the products which are of need only.